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Under Armour- I Will What I Want !

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Introduction Have you ever thought about launching a new product where there is no previous audience?   Let’s talk about a true story- UnderArmour .   KevinPlank , who founded Under Armour in 1996,  was a 23 year old special teams captain of the University of Maryland football team. Plank got the idea for the Under Armour brand after noticing how much dryer his compression shorts were compared to regular shorts.  Plank set out to design a shirt made of synthetic fabric that would wick away moisture and began selling the apparel out of the trunk of his car and his grandmother’s basement. We don’t see commercials for Under Armour on television.  The company's marketing is based upon word-of-mouth that creates demand.  Due to the increasing number of sports players, Under Armour has seen demand for its products grow.  With a stable and growing reach across the country it is important for Under Armour to implement the available...
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Using Social Media in Risk Communication, an example of 119 video .

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Have you ever wondered how much time a person spends on social media?  According to  Hackernoon.com , the average American adult (18+) spends 2 hours, 51 minutes on their smartphone every day. So i t seems true that the media is an effective tool for users to share their ideas and exchange opinions. Technologies relating to strategic trends are experiencing significant changes or reaching critical tipping points in capability or maturity. Today, I want to share some information about public safety that the Taiwanese government promotes by using social media. 119 has always been the first digital number to be immediately responded to in an emergency.  The 119 system is also the nerve center that drives firefighting and disaster relief energy when a major disaster occurs. In essence it is the brain of the 119 system and must be stimulated and accurate.  The 119 report operation used to rely on manual methods for reporting and dispatching which were slowe...
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Social Media Monitoring Project one

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Social Media Monitoring Project one Introduction When you think Adidas , you probably first think about sneakers but the company offers much more . The century-old company was founded by Mr. Adi Dassler, a German with an athlet ic identity and shoemaker skills. Because he was also an athlete, he was able to fully understand the needs of athletes. H is ingenious craftsmanship and inventi ve ability enabled him to develop more than 700 patents related to sports , thus creating the Adidas kingdom of sporting goods. Mr. Dassler began to make sneakers by hand in 1920. After that, athletes from all over the world were wearing his sneakers winning at the Olympic Games, which made his products become more and more popular in the international sports world. How did A didas achieve such elevated status in the sport s  world in a society that did not have social technologies ? The company's marketing was based upon word-of-mouth to create demand. Bu...
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