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Using Social Media in Risk Communication, an example of 119 video .

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Have you ever wondered how much time a person spends on social media?  According to  Hackernoon.com , the average American adult (18+) spends 2 hours, 51 minutes on their smartphone every day. So i t seems true that the media is an effective tool for users to share their ideas and exchange opinions. Technologies relating to strategic trends are experiencing significant changes or reaching critical tipping points in capability or maturity. Today, I want to share some information about public safety that the Taiwanese government promotes by using social media. 119 has always been the first digital number to be immediately responded to in an emergency.  The 119 system is also the nerve center that drives firefighting and disaster relief energy when a major disaster occurs. In essence it is the brain of the 119 system and must be stimulated and accurate.  The 119 report operation used to rely on manual methods for reporting and dispatching which were slower and increased response
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Under Armour- I Will What I Want !

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Introduction Have you ever thought about launching a new product where there is no previous audience?   Let’s talk about a true story- UnderArmour .   KevinPlank , who founded Under Armour in 1996,  was a 23 year old special teams captain of the University of Maryland football team. Plank got the idea for the Under Armour brand after noticing how much dryer his compression shorts were compared to regular shorts.  Plank set out to design a shirt made of synthetic fabric that would wick away moisture and began selling the apparel out of the trunk of his car and his grandmother’s basement. We don’t see commercials for Under Armour on television.  The company's marketing is based upon word-of-mouth that creates demand.  Due to the increasing number of sports players, Under Armour has seen demand for its products grow.  With a stable and growing reach across the country it is important for Under Armour to implement the available social media tools in order to extend that r
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Social Media Monitoring Project Two

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Social Media Monitoring Project Two In my last blog , we talked about how Adidas positively engaged with groundswell which led to its products becoming more and more popular in the international sports world. For monitoring session two , we are going to talk about how Adidas used social media activities to respond to groundswell. We will continue to make social mention  and SWOT analysis and give some recommendations.   Social Mention All screen captures from Social Mentions were collected on Oct 12 th  and 30th . Adidas                                                                    As we see above, from Oct 12 th to Oct 30th Adidas’ percentages in the Strength and Passion categories increased while there was a drop in the ratio of Sentiment.   I think that Adidas was not responding to the online product complaints of its customers; see  the SWOT analysis . We do notice a jump on the most recent screen capture which is linked to i n
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