Bena's Blog

Social Media Monitoring Project Two In my last blog , we talked about how Adidas positively engaged with groundswell which led to its products becoming more and more popular in the international sports world. For monitoring session two , we are going to talk about how Adidas used social media activities to respond to groundswell. We will continue to make social mention  and SWOT analysis and give some recommendations.   Social Mention All screen captures from Social Mentions were collected on Oct 12 th  and 30th . Adidas                                                                    As we see above, from Oct 12 th to Oct 30th Adidas’ percentages in the Strength and Passion categories increased while there was a drop in the ratio of Sentiment.   I think that Adidas was not responding to the online product complaints of its customers; see  the SWOT analysis . We do notice a jump on the most recent screen capture which is linked to i n

Social Media Monitoring Project one Introduction When you think Adidas , you probably first think about sneakers but the company offers much more . The century-old company was founded by Mr. Adi Dassler, a German with an athlet ic identity and shoemaker skills. Because he was also an athlete, he was able to fully understand the needs of athletes. H is ingenious craftsmanship and inventi ve ability enabled him to develop more than 700 patents related to sports , thus creating the Adidas kingdom of sporting goods. Mr. Dassler began to make sneakers by hand in 1920. After that, athletes from all over the world were wearing his sneakers winning at the Olympic Games, which made his products become more and more popular in the international sports world. How did A didas achieve such elevated status in the sport s  world in a society that did not have social technologies ? The company's marketing was based upon word-of-mouth to create demand. Bu